Q. Are your shampoos color safe?
A. Our shampoos do not contain sulfates or sodium chloride so yes they are color safe for permanent hair coloring. The only possible way color could be removed by shampooing would be;
Q. I see you say your shampoo does not contain sulfates but I see Sodium Lauryl Sulfoacetate which has the letters SLS in it. Isn't SLS sulfate?
A. No, Sodium Lauryl Sulfoacetate has the chemical abbreviation of SLSA. SLS is Sodium Lauryl Sulfate, which is the sulfates you are referring to. Another one is Sodium Laureth Sulfate (SLSE). This one is probably not quite as harsh as the lauryl, but it is still fairly harsh. We use SLSA because it is a gentle cleanser. Of course the reasons to avoid sulfates are things like hair loss, dry hair, itchy scalp, and all sorts of bad things.
Q. You say your shampoo does not contain sodium chloride, but yet I see lots of ingredients with the word sodium in them. Isn't this the salt we want to avoid?A. Sodium chloride is known as table salt. Salt, or its chemical name “sodium chloride,” is harmful to chemically straightened hair and it can also pull moisture out of a person’s hair and cause damage when used repeatedly over time. Salt contains both sodium and chlorine and is used in shampoo as a thickening agent. A chemical name that contains the word sodium not followed by "chloride" is not the same thing as salt.